In a novel effort to fight COVID-19 misinformation, a gaggle of ladies researchers, together with nurse scientists from the College of Pennsylvania Faculty of Nursing (Penn Nursing), launched the Pricey Pandemic social media marketing campaign in March 2020. It delivers curated, complete, and well timed details about the COVID-19 pandemic in a question-and-answer format. Complicated matters corresponding to COVID-19 aerosol transmission, danger discount methods to keep away from an infection, and extra mortality are defined in frequent language and shared extensively.
Now with greater than 100,000 followers and accounts on Fb, Twitter, and Instagram, the marketing campaign has a world and multilingual affect providing essential public well being perception by way of social media. An article within the journal Public Well being Nursing describes how the marketing campaign is combating misinformation about COVID-19.
“Pricey Pandemic has demonstrated that persistently publishing high-quality content material exterior a peer-reviewed venue can lead to unimaginable impact–personal habits change, knowledgeable nodes of belief to additional disseminate factual data, and assets for group suppliers navigating continually evolving information,” says Penn Nursing’s Ashley Z. Ritter, PhD, CRNP, the article’s lead writer.
Pricey Pandemic is an instance of crucial low-barrier data trade with the general public and a device for group suppliers like nurses to remain knowledgeable of breaking information. Elevated engagement of nurses in endeavors like Pricey Pandemic amplifies the affect of collective interdisciplinary efforts to teach the general public, comprise misinformation, and inspire particular person and systemic motion, the article explains.
“Now’s the time for nurses to flex their communication and belief muscle groups in each conventional and progressive methods to advance the well being of the general public via trusted, actionable messaging along with distinctive affected person care,” says co-author Shoshana Aronowitz, PhD, CRNP, a Fellow of the Nationwide Clinician Students Program.
The article “Pricey Pandemic: Nurses as Key Companions in Preventing the COVID-19 Infodemic” is out there on-line.
Extra coauthors of the article embrace Alison Buttenheim, PhD, of Penn Nursing, Lindsey Leininger PhD, of the Tuck Faculty of Enterprise at Dartmouth Faculty; Malia Jones PhD, MPH, of the Utilized Inhabitants Laboratory on the College of Wisconsin-Madison; Jennifer Beam Dowd PhD, of the Leverhulme Centre for Demographic Science on the College of Oxford; Sandra Albrecht PhD, MPH, of the Division of Epidemiology, Mailman Faculty of Public Well being at Columbia College; Amanda M. Simanek PhD, MPH, of the Joseph J. Zilber Faculty of Public Well being on the College of Wisconsin-Milwaukee; Lauren Hale PhD, of the Program in Public Well being, Division of Household, Inhabitants, and Preventative Medication on the Renaissance Faculty of Medication at Stony Brook College; and Aparna Kumar PhD, MPH, CRNP, of the Faculty of Nursing at Thomas Jefferson College.
In regards to the College of Pennsylvania Faculty of Nursing
The College of Pennsylvania Faculty of Nursing is likely one of the world’s main colleges of nursing. For the sixth 12 months in a row, it’s ranked the #1 nursing faculty on the planet by QS College and is persistently ranked extremely within the U.S. Information & World Report annual listing of greatest graduate colleges. Penn Nursing is ranked as one of many high colleges of nursing in funding from the Nationwide Institutes of Well being. Penn Nursing prepares nurse scientists and nurse leaders to satisfy the well being wants of a world society via innovation in analysis, schooling, and observe. Observe Penn Nursing on: Fb, Twitter, LinkedIn, & Instagram.
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