The LG KE850 Prada was the first phone with a capacitive touchscreen, beating Apple’s iPhone to the punch by a few months. Nevertheless it’s not the one contact cellphone to associate up with a style model – whereas LG was in cahoots with Prada, Samsung approached Giorgio Armani and Hugo Boss.
The Samsung P520 Armani was launched at Giorgio Armani’s present at Milan Style Week in 2007. It had a small 2.6” show (240x320px, 4:3). Nicely, it was pretty massive for a featurephone again then, nevertheless it was small for an all-touch cellphone. And it was a resistive touchscreen too, a far cry from the three.0” capacitive touchscreen (240x400px) of the LG KE850 Prada.
Anyway, the Armani was a featurephone with the Croix person interface (French for “cross”), a predecessor to TouchWiz. Not fairly Sony’s XrossMediaBar, however you’ll be able to see the place the inspiration comes from. This cellphone would affect the subsequent mannequin, however only a few individuals had one – it offered at a whopping €750 (this was in 2007, thoughts you).
The Samsung F480 Toco from 2008 upgraded to a capacitive touchscreen, a 2.8” LCD with 240x320px decision (with 4:3 facet ratio). Leaving Croix behind, it ran TouchWiz and (just like the Prada) wasn’t a real smartphone, although it might multitask J2ME apps.
However we wished to deal with the style facet at this time, so it’s actually the Hugo Boss edition of the cellphone that pursuits us.
It had the Hugo Boss emblem on the entrance, particular ringtones and got here with a specially-designed Bluetooth headset (simply the one, this was effectively earlier than the period of TWS). There was a elaborate leather-based flip case too. The particular version cellphone was offered in Hugo Boss stores in Europe at a extra cheap €480.
2008 noticed Samsung returning to Armani to make the the Samsung M7500 Emporio Armani (aka “Evening Impact”). A reasonably commonplace featurephone on the floor, it had a 2.2” AMOLED show (240x320px) and it introduced the get together with it.
The cellphone had RGB lighting and devoted music keys on the facet, plus a (not that loud) speaker embedded into the Emporio Armani emblem on the again.
Then in 2009 got here the Samsung B7620 Giorgio Armani, a Home windows Cellular 6.1 Skilled cellphone with a slide-out QWERTY keyboard. Its 3.5” AMOLED show had pretty excessive decision (480x800px), however nonetheless used capacitive contact. Good factor that Samsung painted over the Home windows interface, which at this level was nonetheless painfully utalitarian.
A 12 months later the keyboard was dropped for the Samsung I9010 Galaxy S Giorgio Armani. As you’ll be able to inform, this was a fashionable version of the Galaxy S and it ran Android (2.2 Froyo). The display was a lot better too, 4.0” Tremendous AMOLED (similar 480x800px decision) with capacitive contact. It launched Europe, Russia, Dubai, China and Hong Kong with a hefty €700 price ticket. By the way in which, we made a hands-on video with that cellphone a very long time in the past.
A couple of years later issues grew to become a complete lot much less fancy with the Samsung Galaxy Ace, a reasonably fundamental Android cellphone from 2011. It too acquired a Hugo Boss edition with a emblem on the entrance and a customized again cowl with a matte end (thought up by Hugo Boss designers, allegedly). This mannequin was offered on the style model’s shops at €280 a chunk, simply €20 the retail worth of the unstylish, common Ace.
We’ve barely scratched the floor of fashion-influenced telephones – we haven’t even coated all of Samsung’s makes an attempt at digital couture. If you wish to see extra, we’ll do a followup article.