Nicole and Sofia Richie have partnered for the primary time.
The daughters of singer-songwriter Lionel Richie — who’ve made names for themselves as a designer and mannequin, respectively — started designing a Home of Harlow 1960 assortment collectively in April of final yr. They just lately shot the marketing campaign.
“It’s additionally our first shoot collectively,” mentioned Sofia, 22, days earlier than the photoshoot in Los Angeles. “This shall be enjoyable.”
“Oh, my God, is it?” requested Nicole, 39, who based Home of Harlow 1960 in 2008 as a jewellery line earlier than increasing into attire and sneakers.
“It’s our first shoot!”
“She doesn’t know this, however I’m requesting that she put on a Lionel-style wig,” joked Nicole. “We’ll focus on morning of.”
The 2 defined that it was a mutual resolution to work collectively, conceived of in the course of the early days of shutdowns as a result of pandemic.
“The world was actually quiet final yr, and we have been simply speaking about our particular person hopes and goals and what we wished to do and make,” mentioned Nicole.
Launching Might 10 completely on Revolve, the spring line options crop tops, shorts, attire and swimwear, largely in whites, mint inexperienced, corals and nudes. The items have components of Nicole’s signature ’60s and ’70s-influenced aesthetic, utilizing crochet, silk, tie-dye and denim, whereas incorporating Sofia’s additions — extra structured, males’s wear-inspired seems to be. Every thing is priced between $78 and $228.
“I like the oversize button-down,” mentioned Sofia. “You can just about put on it so many alternative methods, whether or not it’s with denims and heels or as a canopy for a bikini.”
“Sofia introduced in a bit extra of, I don’t know what you’d name it, road model and extra tailor-made items,” chimed in Nicole. “You recognize, items that I feel attraction to a youthful viewers.”
The 2 labored collectively remotely with the remainder of the design group. There have been quite a lot of Zoom conferences, mentioned Nicole.
“It was an actual problem, and we have been coping with delivery delays,” she mentioned of operating the corporate amid COVID-19. “It’s an actual lesson in find out how to preserve a enterprise getting into a time of true stillness. And I feel for me, creatively, it was additionally having to take a pause and actually guarantee that every thing that I used to be placing out on the planet was one thing that I felt just like the world would love…that each piece was purposeful and had which means.”
The most important problem was anticipating the wants of shoppers throughout such an unpredictable time available in the market. “What I did know is I wished my buyer to really feel good within the garments and to really feel gentle and to be at liberty,” mentioned Nicole. “And so, that was the place I needed to go together with it and what I needed to base all of my selections off of.”
It’s much like how she feels about her personal private model, she added: “Dressing is so emotional. It’s actually essential for me to be at liberty in my physique and assured once I’m out on the planet, in order that’s form of the place my precedence takes place once I’m getting dressed.”
Each sisters have had the general public dissect their outfits in paparazzi photographs. For Nicole, it was predominantly in the course of the days of tabloids within the 2000s, and for Sofia, it’s on Instagram.
“Again then, there was no web or tagging manufacturers or something,” mentioned Nicole. “I truly contemplate myself just about a denims and T-shirt form of woman that dabbled in quite a lot of equipment.”
“Once I’m preparing, I need to really feel comfy and assured, and I don’t actually stick to at least one explicit look,” mentioned Sofia. “It’s simply actually based mostly off how I really feel that day. And so long as I really feel good and cozy, then that’s what I put on.”