NEW YORK, April 28, 2021 /PRNewswire/ — Ogury, a international expertise chief in cellular model promoting, introduced at this time the discharge of Personified Focusing on. This AI-Powered breakthrough expertise brings the corporate’s distinctive, in-app viewers information onto the cellular internet, for a extremely related cellular internet focusing on, with out the usage of any private identifiers.
Advertisers proceed to spend extra annually to extend their model consciousness. However, they’re challenged with safely reaching related audiences throughout each app and internet environments. Many make use of data-safe strategies, like semantic and contextual focusing on. However these applied sciences lack viewers intelligence and are imprecise. Or, advertisers can goal particular person customers by way of behavioral monitoring throughout environments, however doing so might be invasive and dangerous. To not point out their reliance on cookies and identifiers, that are being phased out.
Ogury’s Personified Focusing on addresses all these points. It really works seamlessly throughout each app and internet environments and permits exact attain with related audiences, with out the usage of any person information, identifiers or gadget graphs — making it absolutely respectful of shopper privateness and future proof.
Personified focusing on is fueled by unparalleled personification information. Personification information combines best-in-class contextual and semantic information with distinctive and highly effective viewers information at scale. Ogury’s viewers information provides a deep understanding of publishers’ audiences behaviors and correct insights into their pursuits. It’s based on 6 years of proprietary cellular journey information, and frequently validated and enriched with:
- Survey responses at scale, producing zero-party, self-declared information
- Person advert decisions and interactions, offering self-targeting information
Ogury’s personification information, mapped to the app or webpage, qualifies the viewers of thousands and thousands of apps and web sites, and grows richer with every advert served and each survey answered in a extremely highly effective digital circle. It’s used to personify impressions and allow correct impression-centric focusing on, referred to as Personified Focusing on.
“At the moment, we have expanded our attain and turn into a cross-environment cellular participant with the addition of unique, in-web Thumbnail advertisements,” mentioned Sarah Jones, Senior Director, International Product Advertising and marketing at Ogury. “With Personified Focusing on, our advertisers’ campaigns can leverage our distinctive and highly effective in-app viewers information for in-web focusing on. Which means exact attain with related audiences throughout environments, with complete person privateness safety and a future-proof execution – no compromises.”
This announcement reinforces Ogury’s imaginative and prescient of extremely efficient and sustainable digital promoting, anchored in shopper privateness safety.
Ogury is a worldwide expertise chief in cellular model promoting. We’re a world group with 400+ staff throughout 11 international locations. Ogury affords an built-in stack of expertise designed and optimized for impactful model promoting on cellular. We ship superior and sustainable advert outcomes to advertisers and publishers, in complete respect of shopper privateness.
SOURCE Ogury LTD