Asset supervisor Commonplace Life Aberdeen is planning to ditch its present title and as an alternative can be often called Abrdn plc.
Abrdn, pronounced Aberdeen, can be “a part of a contemporary, agile, digitally-enabled model that can even be used for all the corporate’s client-facing companies globally,” Commonplace Life Aberdeen stated in a statement to the London Inventory Change.
The asset supervisor introduced in February that it had sold the Standard Life moniker to UK insurer Phoenix Group, which paved the way in which for a whole rebrand beneath new chief govt Stephen Chook.
“Our new model Abrdn builds on our heritage and is trendy, dynamic and, most significantly, participating for all of our consumer and buyer channels,” stated Chook.
“Our new title displays the readability of focus that the management group are bringing to the enterprise as we search to ship sustainable progress.” he added.
The assertion stated the corporate would replace from its present inventory ticker LON:SLA to a revised inventory ticker in August.
It stated its rebrand roll-out course of would start in the summertime and progress all year long, alongside a “full stakeholder engagement plan”.
Commonplace Life Aberdeen was formed by a 2017 merger between Commonplace Life and Aberdeen Asset Administration. The £535bn asset supervisor at present has quite a few totally different manufacturers, together with Aberdeen Commonplace Investments and 1825 — its monetary planning and recommendation enterprise.
The corporate stated its rebrand “marks the following stage within the reshaping of the enterprise and future-focused progress technique”.
The corporate stated its technique was targeted on three foremost areas: world asset administration, expertise platforms for UK monetary advisers and their prospects, and UK financial savings and wealth.
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