Ask one subset of individuals about TikTok and you will get a barrage of hyperlinks to humorous clips involving cats, magicians blowing your thoughts or somebody establishing a tent in 1.5 seconds.
You get the thought.
The video-sharing community, to these aged over 25 years or so, would possibly appear to be an enormous distraction and one more service that’s conserving youthful generations away from the true world.
However alongside the viral and light-hearted nature of what a big proportion of the content material on TikTok seems to be to an outsider, is an ecosystem of sharing, creativity and pleasure.
It is also extremely addictive.
In different phrases: TikTok is an ecosystem that’s ripe for entrepreneurs to use or capitalize on.
Journey, for the big half, being what’s – an aspirational, multi-sensory, constructive expertise – means that there’s a large alternative for manufacturers to achieve a market of shoppers that depend on TikTok for info and content material.
These shoppers are both taking their first tentative steps into the journey reserving market or shall be fairly quickly.
However manufacturers want to think about rigorously how they method TikTok as one other social media car on their record of channels, alongside present giants akin to Instagram.
Hannah Bennett, model partnerships lead for journey for Tiktok, joined us as a part of PhocusWire Pulse: A New Age For Social Media final week. She’s in dialog with PhocusWire’s Linda Fox.
The total interview is accessible beneath…
PhocusWire Pulse: A New Age For Social Media – Hannah Bennett of TikTok